Emma Watson; He For She

         Think about these words, airmen, stewardess, nurse and hairdresser. Did you automatically put one gender to these words? This is considered feminist. Feminism can be a very controversial word, although recently, the famously known Emma Watson is redefining it. She, being the United Nations Women Goodwill Ambassador, on the 20^th of September gave an extremely convincing argument on how feminism is seen. She has been promoting men to support women’s equality. Yet most importantly, Emma stands for the acceptance of feminism in her rediscovered meaning of the word in her statement, “The belief that men and women should have equal rights and opportunities. It is the theory of the political, economic and social equality of the sexes.”
         There has been much controversy on the movement Emma started, and it is how companies or organizations go about promoting such a purely genuine movement without polluting the true meaning that creates such a controversy.
Corporations either loathe it or love it. Time magazine promoted an article written by Cathy Young, a Reason magazine editor, stated, “Until feminism recognizes discrimination against men, the movement for gender equality will be incomplete.” She believes Emma, “Says nothing about problems affecting men and boys.” When Emma explicitly states in her speech, “When at 18 my male friends were unable to express their feelings.” The statement was proved null and void within Emma’s speech and when Elle magazine decided to manufacture t-shirts that say, “This is what a feminist looks like.”     
          A writer of an online news source, Tansy Hoskins, wrote an article about Elle’s t-shirts based on Emma’s movement, called, “The Feminist T-shirt scandal exposes an entire system of exploitation.” The article expands on how Elle is, “Using feminism for consumerism”, and how they should be worried about women working in a sweatshop making these shirts for 62 pence an hour in Mauritius, a small island near Madagascar.
          Writer for People magazine, Tim Nudd, is in favor of Emma’s speech. He names a list of famous men on twitter who promote Emma’s movement #HeForShe. One of the men listed is Joseph Gordon Levitt, famously known for many acting roles, such as a Gotham cop named Blake in “The Dark Knight Rises”. He tweets “Join the conversation RE: #Feminism for our TV show. I consider myself a Feminist - what about you? WATCH: http://bit.ly/1si2FWB” and attaches a link for a show he created called HitRecord, which is a series of videos submitted by viewers answering a question, idea, or topic presented by Joseph. In this tweet, he asks his viewers to talk about their idea of feminism, good or bad. He explains that he is a feminist, because his mother, who was involved in the second feminist movement, suffrage being the first, explained that feminism is when one believes that men and women should be treated equally, and that being the opposite sex shouldn’t limit ones experiences, opportunities, or pay salary. This example of Emma’s He for She support is in favor of her campaign because it is a genuine message of encouragement and opinion.
          Essentially, this is a controversial issue that has been widely discussed, but gone about broadcasting its ideals in the wrong way. The campaign has had an impact in society,  and although most company’s execution to publicize this idea has defeated the purpose of the campaign, there can be genuine speakers who are earnestly showing support for a greater cause.